News
Listening and Responding to Student's Needs and Preferences
26 April 06
RT London has an interest in knowing whether our products are hitting the mark for our customers. One metric is sales. If the product sells well, we must be doing something right. That’s true. But there’s always the possibility that doing a better job of satisfying customer needs would result in greater satisfaction for our customer and the end user. So how do we really start to understand which products are hitting the mark, and what can be done to improve them. We’ve decided to go straight to the source.
Over the next several months, RT London teamed with an industrial designer will be talking with students on a number of different campuses about their environments—how they study, how they relax, how they socialize—everything that has to do with their on-campus experience. We want to find out what works, and what doesn’t. More importantly, we want to understand why. Once we gather this information, we will analyze it and apply it to our product development efforts.
Think about it—what were desks like when your parents went to college? Now consider how much has changed in the world relative to technology, learning, materials, attitudes, etc. With all the change that has occurred, why would a desk design from 40 years ago be adequate for the needs of today’s student? The answer is – it isn’t.
RT London is committed to exceeding the needs of our customers. We do that by listening, understanding what those needs are and designing products that best satisfy them.